Day 8: Alterna, JOICO, Keune



pravana Model & Product


Founded in 2004 by 30-year industry veteran Steve Goddard. PRAVANA brings groundbreaking, cutting edge products that are revolutionizing the beauty industry, one stand at a time.

The brand's core mission is to provide unparalleled, high performance beauty solutions to people everywhere through a range of carefully curated, innovative hair care products that are formulated from only the best ingredients available to the beauty industry. PRAVANA'S complete range of continuously evolving hair products include THE PERFECT BLONDE toning line as well as a full collection of styling, texturizing and after color care to meet virtually every beauty need.

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