There's nothing in the world like the beauty of healthy hair. Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy, "Joi", which is at the heart of everything they do.
Their salon innovations are designed to return hair to its strongest, shiniest, and healthiest state with each and every use. Their joi extends beyond pro uct to the global salon community that they have supported for over 40 years and will continue to support for many years to come. "The joi of healthy hair" is Joico's promise and commitment, making for a more beautiful world.