While definitions vary, most agree that Clean Beauty is about more than just ingredients. It includes safety, sustainability, ethics and transparency. It's about minimizing our footprint on this earth and forging a path that leads to GOOD GLOBAL KARMA. Eufora has embraced this philosophy since their founding, and, in striving for transparency, has established a three pillar Clean Beauty platform rooted in responsibility. Caring for people & the planet since 1997.