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Eufora

Amika Banner
Eufora Model

INTRODUCTION

While definitions vary, most agree that Clean Beauty is about more than just ingredients. It includes safety, sustainability, ethics and transparency. It's about minimizing our footprint on this earth and forging a path that leads to GOOD GLOBAL KARMA. Eufora has embraced this philosophy since their founding, and, in striving for transparency, has established a three pillar Clean Beauty platform rooted in responsibility. Caring for people & the planet since 1997.

GOOD GLOBAL KARMA

Mindful
MINDFUL METHODS

Formulations that utilize the best ingredients for the best result - doing the least harm to people & the planet. When it comes to natural vs. synthetic, safety over source prevails. Transparency in claims is a must.

Planet
PLANET FRIENDLY

Embracing "sustainable" practices, comprised of many eco-friendly actions such as packaging choices, recycling and upcycling, as well as ingredient sourcing and impact.

Human
HUMAN KIND

An elevated sense of ethics ensures fair trade values that support the communities where goods are sourced. Practices that exploit humankind - like mica mining where child labor is employed - are strictly avoided.

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